Our Commitment
Design shapes how people see themselves and others. We take that seriously.
In Practice
How We Build Our Team and Spaces
A commitment to equity means something specific about how a workplace is run, not just how it presents itself. We are actively working to build environments where people aren't asked to leave their full selves at the door.
Genuinely Inclusive Spaces
We want environments where critical thinking is welcome, where disagreement is productive, and where people who have historically been excluded from these conversations are genuinely heard — not just present.
Equitable Hiring and Growth
We examine our hiring practices for bias, actively. We evaluate people on what they can do and what they know, and we resist the inherited assumptions about where that capability is supposed to come from.
Accessibility as a Design Standard
We treat accessibility — including neurodiversity — as a core design requirement, not an afterthought or a compliance checkbox. It is built in from the start of every project.
Representation That's Honest
We are careful about how people are represented in what we make. We challenge stereotypes when they appear in a brief. We do not produce work that flattens or tokenises the people it claims to speak for.
Gender Justice
An Intersectional Approach
Our position on gender justice is grounded in the understanding that gender inequality cannot be separated from questions of race, class, sexual orientation, disability, and other dimensions of identity. We are committed to work and practices that seek liberation for everyone, not advantage for some at the expense of others.
Creating Space for Women and Gender-Diverse People to Lead
We actively create opportunities for women and gender-diverse individuals to hold leadership roles — within the studio and in the work we do for clients.
Pay Equity
We are committed to transparent, equitable pay. We audit regularly for gender and racial pay disparities and take action when we find them.
Sustainable Work Culture
We don't believe in grinding people down. We support flexible, sustainable working arrangements and actively resist cultures of overwork, particularly the kind that falls disproportionately on already-marginalised team members.
Challenging Harmful Norms Through the Work
We use our creative platform deliberately — to challenge harmful gender stereotypes, to resist the reduction of identity to stereotype, and to make things that reflect a more honest, expansive picture of who people are.
Accountability
What We Commit to Beyond Internal Practice
We extend these values into how we engage with the wider world — who we partner with, what we help build, and where we direct our platform and resources.
Who We Work With
We evaluate potential projects carefully. We will decline work that promotes misinformation, exploitation, or environmental harm. This is a principle, not a marketing claim.
Climate-Conscious Design
We integrate sustainable design principles into our work and advocate for resource efficiency and climate equity in our recommendations.
Data Ethics
We take user privacy, algorithmic fairness, and data responsibility seriously in the products we design. We ask the uncomfortable questions about the downstream effects of what we build.
Giving Back Through Our Work
We use our skills directly to support communities and causes working toward justice — through pro-bono projects, knowledge-sharing, and strategic partnerships with mission-driven organisations.
