The Future
of Wealth.
Complexity
Overload
TrailFin entered a saturated fintech market with a powerful backend algorithm but a user interface that felt like a spreadsheet. Users were downloading the app but abandoning it during onboarding due to cognitive overload.
The challenge was to humanise technical financial data, transforming a "tool" into an "advisor" that told a story about the user's financial health.
Humanising
the Data
We shifted focus from data tables to data visualisation. The new identity uses deep, trustworthy blues accented with "growth" greens to guide the eye and signal financial health at a glance.
We implemented a progressive disclosure strategy for onboarding, breaking complex regulatory requirements into bite-sized, conversational steps that felt advisory rather than administrative.
Growth Unlocked
"66pixels didn't just redesign our app; they redesigned our business strategy. The level of detail was game-changing."